2nd Video Campaign: “I by Aiisha – Mirror”

In line with my tradition of innovation and unique collaborations, ‘I by Aiisha’ was launched with a video campaign featuring a host of celebrities including beauty expert and TV presenter Joelle Mardinian, singer Asmaa Lmnawar, TV Presenter Mohamad Abu Obeid, Bollywood actor Arjan Bajwa and myself. This video featured these celebrities unique and personal opinions of how to define style.

I love the fact that Mohamad Abuobeid spoke about how its not an obstacle for a woman wearing a veil to look stylish. Asmaa spoke about how essential it is for her style to reflect her identity as a Moroccan … Read more...

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Aiisha & FLAKE – Part 2

The second part of my project with Flake was a moving picture of how I let myself go in a moment of complete happiness and freedom. It was based on a story that I wrote in high school and scored a A+ for it. Never in my life did I imagine that one day I’ll get to live this story and share it with others. The video also includes a detailed explanation for how to get on with creating your mood board in case you weren’t familiar with what a mood board is. Furthermore, it clarifies that your mood board … Read more...

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AIISHA SS12 – Video Campaign!

A little project that had been on my mind for over 2 years has been put together with all the passion in my heart and has just been released publicly for everyone to watch.

The idea behind this project was to go beyond the norm in introducing our collection, instead of releasing a lookbook for few to see, we decided to take our work viral and reach for everyone. That’s the idea behind this short romantic video.

Watch our first ever AIISHA Fashion Campaign of our Spring/ Summer 2012 collection “Le Pouvoir de la Poudre” featuring Tala Samman as the … Read more...

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