A little project that had been on my mind for over 2 years has been put together with all the passion in my heart and has just been released publicly for everyone to watch.
The idea behind this project was to go beyond the norm in introducing our collection, instead of releasing a lookbook for few to see, we decided to take our work viral and reach for everyone. That’s the idea behind this short romantic video.
Watch our first ever AIISHA Fashion Campaign of our Spring/ Summer 2012 collection “Le Pouvoir de la Poudre” featuring Tala Samman as the … Read more...
For now, I’ll give you a hint on our next BIG collaboration with a lovely lady not only loved by the Middle East, but is also a trend-setter, Tala Samman. Buy your Harper’s Bazaar Arabia Feb issue now to read more about it.
AIISHA in Harper’s Bazaar Arabia – Feb 12
I can’t wait for next week when we reveal everything about this campaign.
Thank you Harper’s Bazaar for the beautiful feature!
I had the pleasure to be invited to the Kazakhstan Fashion Week and without any hesitation I accepted the invitation. For one, women from Kazakhstan are some of the most beautiful ones in the world who adore fashion and actually appreciate it. Secondly, after consideration, we accepted the invitation especially that Kazakhstan is becoming a fashion destination. Finally, I wanted to try a place that not many people have tried. I like to be a pioneer in discovering places hungry for creativity and art. My expectations were exceeded a million times. The professionalism and … Read more...