Save Our Style with Ariel

You remember the beautiful work I did with June Amrbose and Ariel back in June 2011? I continue with my collaboration with Ariel, which has selected me as their Fabric Expert, Tala Samman as their Style Expert and presenter Heba Jamal as their ambassador in a beautiful campaign called “Save Our Style”

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I love giving tips of how to take care of your fashion especially if you deal with delicate textiles. So I will be appearing in several videos throughout the year to introduce you to a lot of these tips. You can also join me on Monday 30th of … Read more...

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Pantene Clinicare Testimonials

Check out what the UAE fashion and beauty experts such as Huda Kattan, Samira Olfat, Tala Samman and myself have to say on Pantene Clinicare!

I love Pantene Clinicare and swear by it!

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AIISHA SS12 – Video Campaign!

A little project that had been on my mind for over 2 years has been put together with all the passion in my heart and has just been released publicly for everyone to watch.

The idea behind this project was to go beyond the norm in introducing our collection, instead of releasing a lookbook for few to see, we decided to take our work viral and reach for everyone. That’s the idea behind this short romantic video.

Watch our first ever AIISHA Fashion Campaign of our Spring/ Summer 2012 collection “Le Pouvoir de la Poudre” featuring Tala Samman as the … Read more...

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AIISHA in Harper’s Bazaar

For now, I’ll give you a hint on our next BIG collaboration with a lovely lady not only loved by the Middle East, but is also a trend-setter, Tala Samman. Buy your Harper’s Bazaar Arabia Feb issue now to read more about it.

AIISHA in Harper’s Bazaar Arabia – Feb 12

I can’t wait for next week when we reveal everything about this campaign.

Thank you Harper’s Bazaar for the beautiful feature!

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