AIISHA at the Kazakhstan Fashion Week

Aiisha Ramadan walks the KFW runway

I had the pleasure to be invited to the Kazakhstan Fashion Week and without any hesitation I accepted the invitation. For one, women from Kazakhstan are some of the most beautiful ones in the world who adore fashion and actually appreciate it. Secondly, after consideration, we accepted the invitation especially that Kazakhstan is becoming a fashion destination. Finally, I wanted to try a place that not many people have tried. I like to be a pioneer in discovering places hungry for creativity and art. My expectations were exceeded a million times. The professionalism and reception that my team and I were welcomed with were beyond any experience I have ever had. The passion that everybody showed to the Kazakhstan Fashion Week, from the organizers, to the models to our personal assistants was by all measures something I will cherish for life and learn from everyday.

I showcased my latest collection Le Pouvoir de la Poudre, the dearest collection to my heart by far for the first time in full officially at the Kazakhstan Fashion Week. This collection is essentially inspired by powder visions I saw on the beaches of the Côte d’Azur. Tones that I breathed in the air of Paris. In short, I put my heart in this collection and whether you like it or not, I’m sure you’ll appreciate the work I put in it. Did I mention that it snowed for the first time on the day of my fashion show? About a month earlier than anticipated..

We had a 3-day-exhibition where we met with buyers, a press conference and my show was the second day’s Finale.

For my show, I had a casting for nearly 200 professional models, of which I chose 24 gorgeous girls that represented a variety of looks. I presented about 35 looks leaving out some of the structured pieces, which I will post separately.

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

The music my husband chose, left people talking about it. Here’s the full list:

No.
Song
Artist
01
Powder
Parov Stelar
 
02
Paris
Scratch Massive
 
03
Tonight
Miguel Migs
 
04
Fantasize The Love
Gare Du Nord
 
05
Woman
The James Taylor Quartet
 
06
Nightcall (Feat. Lovefoxxx)
Kavinsky
 
07
On S’En Fou
Loane
 
08
Chocolate Distance
Karuan
 
09
Familiar
Marko Bokun
 
10
Dita Dimone
Pop Levi
 
And for the Outro we chose an Intro, how convenient  
Intro – The xx

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

AIISHA at the Kazakhstan Fashion Week

The part I mostly enjoyed was the choreography. I placed about 5 white lounge chairs on the beginning of the rectangular shaped 63 meters catwalk and had each model who didn’t have to change her outfit sit at or stand by the chair. By the end of the show, I had a perfect vision of princesses or mermaids, whatever you wanna call them, shaping the most perfect tableau. I swear that as I was doing my turn with Tunisian super model Faten and as I was approaching the girls seated as choreographed, I felt a thrill from the perfect vision I saw.

AIISHA Finale at the Kazakhstan Fashion Week

This was my tableau, these were my girls so proud of wearing my collection, looking so perfect in every way.

My show had about 700 people turn up, people who didn’t know me, but they came to see what a UAE based designer would bring to the table. I heard the clapping throughout the show and I saw the excitement on people’s faces as I walked the runway barefoot to greet them. In short, it was a success!

I want to thank the entire team of the Kazakhstan Fashion Week and the great city of Almaty for making this a memorable experience to us.

In Dubai, this collection is Exclusively stocked at FROST boutique in Palmstrip Center, Jumeirah Beach Road, Dubai – UAE.

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