Elham Qasimi – One person, One dream

Born in 1982, Elham Al-Qasimi aimed and reached.

In April 2010, Elham was the first Arab woman to set foot at the northernmost tip of the world, the North Pole. Her determination, courage and elegance are some of her many assets. My husband had the chance to hear her speak at Tedx Dubai 2010 and was very impressed. Those who know my husband, know how difficult it is to impress him. I’ll let you hear her speak for herself, it will tell you everything my words can’t describe. She just makes me and about a million others proud and inspired.

httpv://www.youtube.com/watch?v=MG2zXafAAPk&playnext=1&list=PL7CADBE5F703FC753

Elham is a messenger to those who struggle to dream. Making a change is tougher than seeing the top of the world, and by far Elham has reached that! Once you reach such heights, you don’t just stop. You go after another height and then the sky is the limit!

Elham is now celebrating being the Brand Ambassador for Adventure HQ – The Ultimate Outdoor Adventure store in the Middle East and I wish her all the success.

Since this is primarily a Fashion Blog about what I do or admire, I wanted to know more about fashion in Elham’s life. After listening to her speech, it was no surprise that her icon is Grace Kelly. After all, she goes for understated elegance and comfort. With Aung San suu Kyi being her role model, you start understanding better where her serenity emerges from.

South France and Paris – Part 1 (Food)

The last time I visited France was in 2003. I was alone and I didn’t speak any French. I still don’t speak French but I have a husband who does and that came in handy when we decided to spend our summer  in South of France and Paris.

Now that was a completely different experience..

It was this trip that changed my point of view about life, love, fashion and made the idea of “relaxing” sink in to the bottom of my ocean.

In France (specifically South France), you learn that you should relax, eat and love to live. You don’t live to work. And I really needed a lot of relaxation, good food and love. Above all, a lot of serious fashion!

We started off in Nice were we walked past every corner, relaxed on the beaches and ate a lot of good food. Fresh fruits (the watermelon never so sweet) and vegetables spreading their fresh scent and amazing French recipes stood out from the first minute. From Nice, we sailed to St. Tropez, Monaco, and Antibes.

Every morning started with Almond/ Chocolate croissant that melts in the mouth. I can still smell it. In Nice, most of the restaurants perform on the basis of “No Reservation, No dinner!”

My husband is the type who likes to keep trying new places, while I like to try a new place every dinner, but stick to the same place for lunch – especially when we’re talking about the humble Carre Vert. This is place is owned by 2 friends. Once runs it and the other cooks. Its that simple. The dish of the day depends on what they fancy the most from the market on that day.

French people don’t gain weight because they walk a lot and they eat in smaller quantities. But they do eat everything.. and a lot of butter.

I guess what I love the most about the experience of eating is the presentation. Its just like with clothes. Its the finishing that I care about the most.

Below are photos of some of what we had.. and I crave for more!

Tartare de Saumon

Filet de barbue poele

Panacotta aux Fruits Rouges

Salmon Tartar with Avocado

Beef Tartar with mashed Cucumber salad

Goat Cheese Salad

Lamb Cutlets with young roasted potatoe

Risotto aux Champignons (Mushroom Risotto)

Salmon Tartar with Ratatouille

Updates (Beirut, Dubai)

Gemayzé

Gemayzé

I did take a long time to update my blog, during which, I visited Lebanon.

Apart from the great Spring weather and incredible food we had during the visit, Aiisha Fashion line is selling in Beirut now.

The prestigious Le Balcon des Créateurs, located in Gemayzé Street and at ABC Achrafieh (Lebanese Corner) is carrying a selective line by Aiisha. This is a big step for my label in reaching a more diverse, sophisticated crowd.

ABC Website

ABC Website

If you’re in Beirut, residing or visiting, give Le Balcon des Créateurs a visit, not only to see my collection, but to enjoy this unique shopping experience.

Le Balcon des Créateurs

Le Balcon des Créateurs

 

And talking about experiences, Studio 8 had its opening on the 3rd of May in Jumeirah Beach Road, Dubai.

Studio8, Jumeirah Beach Road, Dubai

Studio8, Jumeirah Beach Road, Dubai

Aiisha designs are now proudly part of Studio 8 Boutique.

May 2009 – Dubai, UAE: Studio 8 is now open in Dubai. Bringing together some of the most respected names in design from Asia and the Middle East. Studio 8 is an emporium of style and sophistication. Manish Malhotra from India, Priya Kataaria Puri from Kuwait, Hatem Alakeel from Saudi Arabia, HSY from Pakistan, as well as Dubai-based Lebanese designers Souhad Acouri and Aiisha Ramadan are all showcasing their latest collections at the glamourous store on Jumeirah Beach Road.

Studio8

Aiisha @ Studio8

Next time you’re driving down Jumeirah Road, stop and visit Studio8 Boutique, just opposite Mercato entrance.