Category Archives: FASHION

AIISHA FALL 2016 ‘SENSES’

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The in depth story behind AIISHA Fall 2016

While I present to you the full range and story before my latest Fall 2016 from my brand AIISHA, I’m getting ready to visit New York for the first time ever to meet buyers and present to them my SS 2017.

I’ll leave that till another post. Now I’d like to tell you about the story and inspiration behind my Fall 2016 collection ‘Senses’. Just like its name, this collection is really about my 5 senses. If you’ve noticed, I’m rarely inspired by a building or an artist. Maybe one day I … Read more...

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How to dress from day to night

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I write to like-minded women. A lot of men too actually, but regardless of the gender, we have pretty common busy lifestyles where our schedules are overbooked let alone our worries on what to wear for day and what to wear for dinner. While many people have their different takes on how to dress from day to night, I love to see my fashion line AIISHA as one that addresses this exact need with its huge range of chic looks that are classic yet bold.

Its a topic I love so much because it feels like I’ve mastered it due … Read more...

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Parineeti Chopra in AIISHA

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The story of this week’s most talked about jumpsuit

The taste of the pure Parisian rain was the inspirational sense behind this royal blue stretch crepe jumpsuit from our AIISHA ‘Senses’ collection for Fall 2016. With its black outlining lines running down its plunging neckline, this look is both bold and clean. Few can handle it. It requires an equally bold yet pure personality, a Parineeti Chopra one.

Photo courtesy of Voompla.com

Photo courtesy of Voompla.com

Parineeti Chopra moves our ‘Senses’

For the ‘Dream Team’ promo shoot, Parineeti Chopra rocked this AIISHA jumpsuit showing off her curves and complimenting her warm skin tone with … Read more...

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9 STYLE & CARE TIPS FOR YOUR CLOTHES

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Long before I ever became a fashion designer, I cared so much for my clothes that I got used to giving my mother most of my clothes for her to wash them by hand as I feel that its the most gentle way to hand them. She constantly used Downy to give them the softest feel and fresh smell.

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I also enjoyed aligning my clothes in color order, especially my cardigan selection. I just love how they end up forming a rainbow effect in my closet. Then I became a fashion designer working with the most delicate fabrics before moving … Read more...

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How to look younger – instantly!

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3 Steps for How to look younger

Unless you feel young, you won’t look it. Some people in their 30’s look like they’re in their 60’s. Some are in their 60’s but they look decades younger. Its how you perceive yourself and treat your body and soul. Stress is the number one cause for early aging. Stress has given me a lot of gray hair.. a lot for a 33 year old girl. That was before I discovered how to look younger. In my opinion, if you meditate, take care of your beauty regime and dress well, you’ll certainly look … Read more...

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