Aiisha and Evian – Live Young and Give Back..

Like I mentioned before, Evian initiated a Live Younger campaign in Dubai following their most watched Ad video (Over 22 million viewers till this post date)  on You Tube (Evian Roller Babies)

httpv://www.youtube.com/watch?v=XQcVllWpwGs

Evian asked Dubai’s top designers to recreate the Evian Live Younger T-Shirt, and it was showcased at the Dubai Fashion Week that recently took place and auctioned the T-Shirts for the benefit of Dubai Cares, whose project for 2010 is to secure clean drinking water for children in schools globally.

Unfortunately, I wasn’t able to make it to the show where my T-shirt was the show’s opener … Read more...

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